What does CTR mean?
These are the Click-Through-Rates for any ad or keyword. It is calculated by comparing the number of clicks against the number of impressions.
What is Campaign management?
There are 3-different Campaign types including Search, Display and Shopping Campaigns
Management covers the services provided by Google Ads Professionals that include the daily micro-management of your Google Ads account.
What is Conversion Tracking?
Can be linked up to tag what happens after a visitor clicks of one of your Google Ads such as buying a product, joining your mailing list or downloading an app.
Can you set a daily budget?
You can set the maximum dollar value you're willing to spend per day for any one campaign
What is the "Dashboard"?
Refers to the Google Ads control panel for easy acess to your campaigns, adgroups, keywords and settings
What is a Destination URL?
This is the landing page or sales funnel address that your ad is actually pointed to on the web.
What is the Display Network?
This is an interrupton or remarketing network that helps you reach people while they're browsing the web, checking their Gmail or viewing a video on YouTube.
Can you use a display URL?
Yes. This vanity URL can be altered in your ad copy. For instance it can be simplified as appropriate to hide complicated addresses
What are Headlines?
These are catchphrases for your ad copy. This appears as a blue link in Google Search. These need to grab the attention with an offer or point of difference
What is the Keyword Planner?
A free tool that speeds up keyword research with an in depth analysis of your historical performance data also providing highly competitive bid suggestions for your campaigns and in predicting your traffic.
What Google is looking for?
Google is looking for the quality of the experience to match the claims of your advert and not only that, the speed and the quality of engagement on your page.
These are specific suggestions that the AI regularly gives in regards to improving the effectiveness of your campaigns