Google Search Ads appear at the top and footer of Googles Search Engine Result Pages (SERPs). They also serve ads on high profile pages, Gmail and YouTube via their display network.
All Google Ads are reviewed prior to going live. These can take up to 24-hrs. If there is any problem with your ad you will be alerted in the dashboard.
These provide additional information about your business such as your address, linked phone numbers, direct text messaging or coupons
An ad group is your set of ads, keywords, budgets and targeting options for a particular service or product within a targeted campaign. Each ad group can include multiple ads and subsets of keywords
Ad ranks are based on your quality score. This includes the wording of your ad and your landing page combined with your current bid
High quality scores produces lower charges for your click through costs (CTC)
By linking your Google Analytics and Adwords accounts you gain access to performance metrics such as conversion rates, bounce rates and landing page engagements
Allows you to automatically target specific devices, a time of day, or a primary location by altering your bids by percentages. Bids can also by altered manually in the keyword section.
This is the amount you can spend in your account before incurring a charge on your credit card.
Lets you add phone numbers to your ads to significantly enhance interaction on mobile devices
Creates an extra line for offers and features beneath your ad copy.
Cost per click is the most popular form of bidding on Google Ads. It means you only pay when someone clicks.
Maximum CPC is the estimate of how much you are willing to pay for the specific keywords connected to your ad
This bidding method is based on the Cost per 1000 impressions model
Refers to Calls To Action. These include triggers such as buy, get, act now etc, etc.