Copywriting is the classic misnomer because the best kind of content isn't copied it's fresh, invigorating and compellingly new.
Clever Wordplay synchronises with your audience
Nothing beats a play on words or clever wordsmithing when it comes to advertising online.
Framing interest with intent
The best headlines win the prize and rather than just being cheesy clickbait they create a genuine hunger to be satisfied appropriately when they hit your landing page. But it doesn't stop there, getting more traffic is great but conversions are far better.
Unique content is a ranking factor
In fact, Google rates unique content as a SEO ranking factor these days so that factor alone can lift your website well ahead of the pack. Copying is pointless in this environment.
Contextual pattern matching
Our tests indicate that their recently introduced algorithm called RankBrain scans for specific letter patterns within semantic subcategories to calculate whether it is likely that any newly categorised words match those patterns. This allows their machine learning algorithm to connect and gauge their contextual alignment even if it is new.
Schema and Metatags
Everything needs to match from the topical content to the schema and meta tags to the wording within the page. These subtle, persuasive elements build authority and credibility and build engagement with your visitors in the process.
Everything is connected
As Leonardo daVinci, once famously said, "...everything is connected." Yet I might add, some things are more connected than others. We aim to capture that synchronicity of terms within your content, with every context.
Cutting-edge SEO Wordsets
Thankfully, we have created state-of-the-art tools to isolate both these semantic and thematically letter-matched connections for your industry, product or service. We call these composite industry sets, SEO Wordsets.
To cut a long story short, we have invested a lot of time and effort working out what these patterns are and have produced our own algorithms to mine these priceless vocabulary sets.
Floating context that inspires
These SEO Wordsets match semantically-based connections linking words and concepts thematically. The software also isolates floating context by letter patterns and context linking words like currency with flow and body language with 'website design and development'.
Semantic SEO on steroids
These highly effective sets have been sold to local agencies, marketing teams and creative writers all around the globe since 2012. So if you're looking to purchase your own set to write your own content, please click here to buy.
It's definitely not about keyword stuffing or utilising a myriad of keyword variations that apocalypse is just around the corner. It's about generating ideas and seed thoughts that make you stand out in the crowd rather than just fitting in.
Better professionally done
Even though these SEO Wordbanks lay the perfect platform to be write creatively, thinking takes time and knowing what you're looking for within these mastersets is paramount. The agencies we supply, for instance, have all been professionally trained to integrate these concepts far more effectively in their content than a non-professional would.
These latent entities and concepts provide the foundational wording for your content and circumvent the need for the excessive use of Schema in your code.
Clarity through consultation
Sure, we can work with any unstructured content you throw at us too but that generally requires time too, especially if you want to get the results that most businesses expect from an effective sales-based website. Best of all, we can do it all from design to completion unlike many other web development companies who rely on you to provide the content upfront.
The best bit is that our ground-breaking CISE Powerscan software allows us to sort and configure all your unstructured notes so you can get a perfect overview of the concepts presented by all parties and by producing this composite result as a focus point we can extract stand-out ideas for the final content
After our initial consultations, we begin to form a construct of your unique story as the basic framework for your website and then produce your unique vocabulary set of these SEO-friendly powernyms, that have been created specifically for your project.
These Topic Models express your passion, present all the benefits, expose both the problems and the solutions and build trust and authority in your market niche.
* Powernyms are highly related authority terms within a given niche subject