Frequently Asked Questions about SEO. 

Search Engine Optimisation | AI based questions asked on Google

What is SEO? 

SEO is an acronym for Search Engine Optimisation. SEOs are professionals who offer this service.

What is Search Engine Optimisation? 

SEO is a set of techniques and strategies that are utilised to improve your sites visibility.

Why do I need SEO? 

SEO gets your website to the top of the search engines and it vital to your online visibility without it you will not be seen on the search result pages.

What does SERP mean? 

A SERP is a Search Engine Results Page.

What are search optimisation services? 

There are 3-types of SEO. All are necessary to succeed online. 

  • On-page SEO. 
  • Off-page SEO. 
  • Technical SEO. 

What is search marketing? 

Search marketing involves SEO optimization and is otherwise known as Content Marketing.

What are conversion rates?

Conversion rates are the number of visitors that either buy, download or give you their email.

Is Google's algorithm important? 

Google changes its algorithm regularly even on a daily basis. They usually have 2-3 major updates a year so it's important to employ SEOs to keep on top of it.

What is content marketing? 

Content marketing is search marketing in another guise. Professional content development gets you seen in a wide range of places in search rather than just appearing for major search terms.

What is keyword research? 

Keyword research involves isolation of both the short-tail and long-tail queries that are commonly found in your industry.

What is anchor text? 

Anchor text is used to quickly reach relevant information within your website.

What is alt text? 

Alt-text is the description provided for images on your website. 

This is particularly useful for the search bots in analysing your content's relevance. These days Tensor Flow, an artificial intelligence algorithm for images can isolate whether these images are relevant or not or are merely keyword stuffing. 

What is black hat SEO? 

Dodgy SEO techniques such as irrelevant backlinks and keyword stuffing. 

What is organic traffic? 

Organic traffic is traffic generated by search engine listings. These business listings enhance your online visibility by gaining more website visitors. Rankings are vital in the current marketplace

Is keyword density important? 

Yes, but too many keywords is counterproductive . Getting that balance right is a fine art. Keyword searches indicate what your potential customers are looking for.

What is keyword stuffing? 

Putting too many repetitive keywords on a page. Google penalises this technique by making your website appear lower in the listings. 

Is page speed important for SEO? 

Very much so and in 2021 it's about to become more important than ever.

Should I do SEO long term? 

Doing short term SEO is a fools game. The goalposts are always shifting and you need an experienced SEO to keep you ahead of the pack to gain new customers. 

What is keyword analysis? 

Analysing the keyword density within a web page. 

What are Google ranking factors? 

Every year Google produces a guide for manual website evaluation. This guide includes over 200 factors. 

What are backlinks? 

Back links are relevant and reciprocal links to other websites. 

Are backlinks necessary? 

I have seen websites rank without back links to other sites yet it is considered best practice to use them.

Are metatags necessary? 

They are absolutely vital. Metadata acts as a compass to the bots. These include the title and the description of a page. If you don't include them Google will automatically generate these for you.

Does SEO generate additional traffic? 

Yes, but only if its visible. In general terms you need to be on the first page to attract new customers as the best results come from the top-3 listings.

How much does SEO service cost? 

In NZ the range is between $400-$800 per month excluding GST.

Is SEO still relevant in 2021? 

Extremely relevant. Christchurch businesses should take SEO far more seriously than ever before. Local search optimisation is a must especially in a COVID based economy

How long does SEO take to work? 

It depends. Your business should consider SEO optimisation on your website as an annual expense much like an advertising budget. Easing off may counteract your efforts over time as Google is continually shifting the goalposts.

Contact us for more

Frequently Asked Questions about SEO. 

Search Engine Optimisation | AI based questions asked on Google

What is SEO? 

SEO is an acronym for Search Engine Optimisation. SEOs are professionals who offer this service.

What is Search Engine Optimisation? 

SEO is a set of techniques and strategies that are utilised to improve your sites visibility.

Why do I need SEO? 

SEO gets your website to the top of the search engines and it vital to your online visibility without it you will not be seen on the search result pages.

What does SERP mean? 

A SERP is a Search Engine Results Page.

What are search optimisation services? 

There are 3-types of SEO. All are necessary to succeed online. 

  • On-page SEO. 
  • Off-page SEO. 
  • Technical SEO. 

What is search marketing? 

Search marketing involves SEO optimization and is otherwise known as Content Marketing.

What are conversion rates?

Conversion rates are the number of visitors that either buy, download or give you their email.

Is Google's algorithm important? 

Google changes its algorithm regularly even on a daily basis. They usually have 2-3 major updates a year so it's important to employ SEOs to keep on top of it.

What is content marketing? 

Content marketing is search marketing in another guise. Professional content development gets you seen in a wide range of places in search rather than just appearing for major search terms.

What is keyword research? 

Keyword research involves isolation of both the short-tail and long-tail queries that are commonly found in your industry.

What is anchor text? 

Anchor text is used to quickly reach relevant information within your website.

What is alt text? 

Alt-text is the description provided for images on your website. 

This is particularly useful for the search bots in analysing your content's relevance. These days Tensor Flow, an artificial intelligence algorithm for images can isolate whether these images are relevant or not or are merely keyword stuffing. 

What is black hat SEO? 

Dodgy SEO techniques such as irrelevant backlinks and keyword stuffing. 

What is organic traffic? 

Organic traffic is traffic generated by search engine listings. These business listings enhance your online visibility by gaining more website visitors. Rankings are vital in the current marketplace

Is keyword density important? 

Yes, but too many keywords is counterproductive . Getting that balance right is a fine art. Keyword searches indicate what your potential customers are looking for.

What is keyword stuffing? 

Putting too many repetitive keywords on a page. Google penalises this technique by making your website appear lower in the listings. 

Is page speed important for SEO? 

Very much so and in 2021 it's about to become more important than ever.

Should I do SEO long term? 

Doing short term SEO is a fools game. The goalposts are always shifting and you need an experienced SEO to keep you ahead of the pack to gain new customers. 

What is keyword analysis? 

Analysing the keyword density within a web page. 

What are Google ranking factors? 

Every year Google produces a guide for manual website evaluation. This guide includes over 200 factors. 

What are backlinks? 

Back links are relevant and reciprocal links to other websites. 

Are backlinks necessary? 

I have seen websites rank without back links to other sites yet it is considered best practice to use them.

Are metatags necessary? 

They are absolutely vital. Metadata acts as a compass to the bots. These include the title and the description of a page. If you don't include them Google will automatically generate these for you.

Does SEO generate additional traffic? 

Yes, but only if its visible. In general terms you need to be on the first page to attract new customers as the best results come from the top-3 listings.

How much does SEO service cost? 

In NZ the range is between $400-$800 per month excluding GST.

Is SEO still relevant in 2021? 

Extremely relevant. Christchurch businesses should take SEO far more seriously than ever before. Local search optimisation is a must especially in a COVID based economy

How long does SEO take to work? 

It depends. Your business should consider SEO optimisation on your website as an annual expense much like an advertising budget. Easing off may counteract your efforts over time as Google is continually shifting the goalposts.

Contact us for more

SEO FAQs

SEO FAQs