When SEO traffic just isn’t enough …
Things have changed. In the 20th Century you could get a top position in SEO and it was enough. Today it doesn’t work like that. Don’t get me wrong SEO is good, very good. It just isn’t as good as it used to be.
Today you have the first three positions taken by Adwords, then underneath in high traffic zones you have a Localised Google Map, say Christchurch for example, with up to ten links showing there.
So all in all, your top SEO position in some cases can be as bad as 14th on the list and in the best case scenario, when Adwords appears, you’re 4th. You could say “.. if there’s no Adwords there it would be first”, and that’s true enough.
But the truth is if there’s no smoke there’s no fire. If someone isn’t advertising there it probably isn’t worth it.
But that’s not the full story. A well rounded approach will also include SEO targeting especially in niche areas where the competition is less than the high traffic zones.
So what is Google Adwords?
Google Adwords are the text based adverts that appear at the top and the right hand side of all of Google’s search results. If there aren’t any showing there, no one is advertising under those keywords.
A lot of people jump in the deep end with Adwords, without knowing the real consequences. Our advise is that you better have deep pockets before you start because doing it that way is really learning the hard way and a lot of advertisers can get burnt.
We know it because we’ve been there before, and we know how to fully optimise your spend by getting Adwords that generally rate 10/10 on search relevance.
Google also provides a system called Adsense which appears on other sites pages. These tend to have far fewer click-throughs but can be effective for certain products. The greatest use of these is for affiliate marketing.
Online Success with Google Adwords in New Zealand
Its not just about figures its about cash in the bank and whats the use of pretty figures when its not mirrored in reality.
When we look at a local campaign for example for Christchurch, we always aim for it to be successful and if we don’t think the product or service might work. We’ll let you know.
Sometimes a shift external to the internet is required but either way, we’re here to help and we can advise on these areas too having had a wealth of experience in marketing for many years.
We don’t just talk it we walk it.
How can I optimise an Online Campaign targeted to Christchurch?
We can take existing Adwords Campaigns and take them to the next level.
Wherever you’re at its very likely we can have some advice that will optimise what you have.
Just contact us to find out what our Adwords consultancy may cost you. You’ll be surprised how much can be made by simple tweaks and subtle changes. After all it’s our job to know how it’s done.
If you want take your campaign into overdrive contact us now on (03) 981-9342 or by email
We’re the Local #1 Adwords Experts based in Christchurch
We’ve had over 6 years experience with Google Adwords and our click-through-rates (CTR’s) and conversion ratios really prove it.
Some campaigns have averaged over 20% CTR’s for more than two years and our conversion rates can be well above 10% of that traffic.
Everything has to match. The wording of the header, the body copy of the ad, even the link is important. The positioning is paramount. Even more so the landing pages must speak the same message because if it doesn’t sub-consciously click it won’t work.
But when it does it’ hits the sweet spot and they order appropriately. From there the funds are deposited directly into your bank account, even overnight. You know, it’s a great feeling waking up to a wad of pre-paid orders waiting in your inbox.
You see, experience is everything when it comes to writing Adwords that really work and the secrets we have can be your secret also. You can ensure top place positioning for your products or service and an even better response.
You not only have to draw the people in major lanes you have to draw those with commercial content and not appeal to the tyre kickers. And thats where Intermart’s unique hypertargeting comes in because certain ad’s can get great click-throughs with little conversion.
Superior Adwords Campaign Management
We also offer Campaign Management Packages.
Some campaigns are limited time offers, some are long term strategies and we can tailor make your campaign to fit your budget.
Our plans can include host provision, adwords management and even professionally designed templates for free* for packages over 6 months
The key is that adwords campaigns are like mowing your lawn, they start looking really good even as sharp as a pin but if not maintained it can turn out to be a disaster and competitors that are keeping a close eye on the state of play can make mincemeat of unattended campaigns
*Special Conditions Apply. Limited Time Offer
The Real benefits of Intermart’s Hypertargetting
What is Hypertargeting? Well it’s an inhouse technique we use to make sure your local business opportunities are optimised.
Its about targeting your customers, about targeting their needs, their locality and much more.
Obviously, we can’t say too much about our technique because we don’t want our competitors to know it but one thing we can do is assure you that the technique works.
It doesn’t matter where you are or what you do Intermart’s hyper targetting will take your online business to the next level.
If you want to hypertarget new customers now, contact us now on (03) 981-9342 or by email